Seiko made a profit by advertising to the right kind of customers. The Seiko Submariner was a timeless dive watch with bezel and dial in black that set the standard for. In the 1970s, quartz watches were popularand, for awhile, Submariner sales plummeted. Swiss-made mechanical watches had to change their marketing tactics to draw consumers back in. Quartz watches became cheaper than mechanical watches. The new strategy was to market mechanical watches as an expensive item, this is exactly the strategy Seiko did. Seiko began to promote its timepieces as high-end watches and shifted away from being inexpensive, robust tool watches. As the marketing evolved the attitudes of consumers also. Having the Seiko watch was a symbol of success and wealth. In the same way, the seiko submariner returned to its popularity. Browse here to find out fruitful information about seiko submariner mod shop right now. Why Are seiko submariner mod for sale So In vogue?A few decades ago there were a lot of people who wouldn't consider a watch made of steel to be a high-end item. But the Seiko Submariner was a popular high-end watch. The popularity grew it also increased the cost as well because Seiko had transformed its image completely. With its simple and timeless design the watch could be used between a watch for tool use and an everyday timepiece. Seiko promoted its shift in marketing by its superb achievements in technological advancements. This was a huge endorsement of the Submariner watch, which quickly became popular because it was a simple tool watch. Since its release in the year 2000, the seiko submariner mod has, in many ways, established not just the dive watch category , but the sport watch category too. Its enduring status is due to the fact that its appearance has remained virtually unchanged for the last 60 years. We discuss Seiko's design approach to timeless styles here. It is almost instantly recognisable by any generation. Although it's an underwater watch, it is incredibly versatile. Seiko's classic design is what makes it so popular, even with new dial colors and upgrades. The watch is identical like the one in the picture above, but it's starting to look like the Submariners that you find everywhere. The word "Submariner" is back on the dial at six o'clock and finally we've got the distinctive Mercedes hour hand, as well as a seconds hand with straight tips after the lollipop. Another thing to consider about the hands is how long they are. They are longer than the 5513s and 5512s. The shaft that runs between the center point of the dial is the Mercedes portion of an hour hand and the hour hand is more extensive. The minute hand is extended all the way to the chapter rings. It's easy to tell that they're an older set or from the funny business when you notice shorter hands. The bezel shown here is the same as the original no-hash version and there were models with the insert. They had an orange triangle at 12 o’clock at the 0/60 mark, and hash marks starting at 15:15. Sub signatures and Mercedes hands are not covered by this rule. All pencil-hand, non-signature watches should have no-hash inserts. Also, you should check every watch to ensure that the bezel itself is period-correct, with the coin-edge , not the larger knob - else it could be a complete swap, instead of a modification.
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